This means that when a really creative, breakthrough idea is needed, it's often best to wait for the insight rather than settling for an idea that resulted from analytical thinking."Įxperiments with four different types of timed puzzles showed that those answers that occurred as sudden insights (also described as Aha! moments) were more likely to be correct. When the process runs to completion in its own time and all the dots are connected unconsciously, the solution pops into awareness as an Aha! moment.
"Conscious, analytic thinking can sometimes be rushed or sloppy, leading to mistakes while solving a problem," said team member John Kounios, PhD, professor in Drexel University's College of Arts and Sciences and the co-author of the book "The Eureka Factor: Aha Moments, Creative Insight and the Brain." "However, insight is unconscious and automatic - it can't be rushed.
#Example of an aha moment series#
A series of experiments conducted by a team of researchers determined that a person's sudden insights are often more accurate at solving problems than thinking them through analytically.
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